How the Current Era of Sustainability is Unlike Any Other: Key Learnings from 2020

About the Session

• An executive discussion on how the pandemic redefined best practices for leadership.
• Using data to provide visionary business strategy planning and leadership in highly complex and volatile environments.
• Exploring the most important lessons learned as an executive in sustainability amid times of great change.
• How to better implement insight into practice.
• What are the greatest challenges moving forward?

Speaker

Cristina Kenz
Chief Growth & Sustainability Officer
The Kraft Heinz Company

International marketing executive with more than 20 years of experience at global blue chip FMCG companies.

Proven success as board executive across topline disciplines and consumer strategies. Growth mindset and capacity to reset turnaround businesses. Able to drive the company forward, integrating leadership teams to succeed on fast and effective innovation agendas, new brands and/or portfolios, local and/or international integrated marketing campaigns, building new channels, agile working diagrams and highly functioning (happy) teams.

Sound leadership setting purpose driven company and consumer agendas, including meaningful certifications like BCorp or raising important socially minded conversations and actions.

Born in Barcelona. German mother, Catalan father, Australian husband and two wonderful global sons. My family is my biggest passion.

I am a runner and an advanced skier. Avid reader, about one book per week. Wrote a fiction novel and received a Sant Jordi award for a short story.