Innovating in Constantly Changing Times: Exploring What’s Next and the “New Normal” for the Sustainability Industry

Beatriz “Bea” Perez is senior vice president and global chief of communications, sustainability and strategic partnerships for The Coca-Cola Company. Bea leads an integrated team across public affairs and communications, sustainability and marketing assets to support the company’s new growth model and path to become a total beverage company. In this role, Bea aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers and partners worldwide. She continues to oversee the company’s sports and entertainment assets, including iconic partnerships with Olympics, Special Olympics and FIFA. Bea will continue to lead strategic and operational efforts for the company’s Retail, Licensing and Attractions portfolio of assets.

Since 2011, Bea served as The Coca-Cola Company’s first Chief Sustainability Officer, where she developed and led progress against comprehensive global sustainability commitments with a focus on water stewardship and women’s economic empowerment. She advanced a global sustainability strategy designed to help grow the business while making a lasting positive difference for consumers, communities and the environment.

Prior to leading the company’s sustainability efforts, Bea served as Chief Marketing Officer (CMO) for Coca-Cola North America, where she built brands by developing some of the company’s most historic relationships, including American Idol and NASCAR. She began her career at The Coca-Cola Company in 1996 and held various roles in brand management and field operations before becoming CMO.